Hey you! I’ve been thinking about something lately that goes against everything most digital “gurus” preach: what if a smaller audience is actually your strategic advantage?

Por qué la acción imperfecta le gana a la estrategia perfecta (siempre) Let's get real for a second - digital strategy is my thing, but sometimes I'm the worst at taking my own advice. I've helped dozens of clients successfully launch their offers, but when it came to starting this newsletter? I'...

Can we talk about the digital consistency struggle? Not the Instagram-perfect version, but the real one. I only started my digital presence this past March with big ambitions and energy. I launched "The Small Audience Advantage" series with content ideas flowing and that new-creator excitement ha...

I had a conversation with a client last week that stopped me in my tracks. She was explaining her content strategy, meticulously planned with value-packed carousel posts, educational reels, and expert tips in every single piece of content. "But what about just... showing up?" I asked. She looked ...

I stare at my Instagram feed—collecting dust for almost a week—and feel the familiar tightness in my chest. The same feeling that shows up every time I think about putting myself out there. The irony of my situation isn't lost on me. I've spent years helping hundreds of clients build their digita...

Oh hey you! ✨🪩 pulls up chair and pours us both a virtual cold brew ☕️ Can we have a heart-to-heart about something that’s been making me want to throw my phone out the window?  I am SO over seeing these “social media gurus” preaching that we need to post 1-3 times EVERY. SINGLE. DAY. Like, excus...